Friday, August 8, 2025

Benefits of using the right photographer when you sell your home

By Richie Vraux

Why do you need a professional real estate photographer when selling your home?

A real estate photographer is a professional who takes photos of property to showcase them in the real estate market. Choosing the right photographer when selling your home is imperative to getting the buyers to see all the many features about your home.

A few of the most common job responsibilities include:

* Have the photographer meet with potential clients before entering into a contract with them to ensure their style meets the clients’ needs. Many real estate photographers often build relationships with agents and know what to expect from them. Most of these photographers will also edit their pictures to make sure they are vivid and bright.

* Companies that use Dynamic Visual Content can increase traffic by 403 percent, close transactions up to 31 percent faster and increase sales prices by up to 9 percent. It is right to choose the right agent that has all the latest tools to sell your property in a timely manner.

* A professional real estate photographer will need to invest in a broad range of lenses and lighting for the perfect lighting in every property and what works best. Once they have the right camera and editing software, the right tools can make the difference in taking the right shots every time. There are different times during the day that a professional will change his/her lenses to capture the light you are looking for. For instance, a professional would need to change settings or light bar to capture the right shots at dusk like so many photographers do.

* Visual tours and 3D virtual tours. 49 percent more qualified inquiries come from 3D virtual tours floor along with aerial drone and video still shots make a huge difference when showing the best features. A floor plan showing room measurements and dimensions placement are really important to buyers so they know “Can I fit my 72-inch TV on this wall, and will grandmother’s huge hutch fit on that wall?”

Buyers want to see as much information prior to visiting the property and the way to do that is with visually compelling images that will attract your buyers. Visual twilight enhancement is a great way to grab a buyer’s attention.

Exterior photos of a home are usually the first photo a buyer sees in a home listing. Showcasing a home’s curb appeal with a well-captured photo sets the tone for potential buyers to want to see more and view the interior photos. But there’s no rule that says the first listing photo requires a photo of the home's exterior. Choose the photo that will capture a potential buyer’s attention and make the home truly stand out.

If the home is on the lake, has a spectacular backyard and garden or a fantastic kitchen and dining area, you can always place that photo at the start of a real estate listing to draw interest from the public. But make sure that a photo of the exterior is included in the listing photos. You also want to make sure you've included at least one photo of every room in the home up for sale. For significant rooms such as the living room, kitchen, or bathrooms, it may be helpful to have multiple photos from different vantage points to show the entire space and expanse of those rooms.

Many experienced real estate photographers will showcase multiple photos of each room in a home from different angles and perspectives. They also can frame the room in such a way as to highlight a home’s most desirable features or to minimize unfavorable aspects.

In closing, utilizing photography to sell your home is always a practical way to lure buyers to want more information about your home.

Richie Vraux is a seasoned real estate professional with over 25 years’ experience. Pine Tree Realty of Maine, 76 Tandberg Trail, Windham, Maine. 207-317-1297.

Email: richardjvraux@gmail.com RichardVraux.PineTreeMe.com <

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