Whether you are using a realtor or trying a “for sale by owner”, an open house can be a very effective tool in the process of selling your home. You notice that I use the term—can be. An open house should be well planned and executed. It is an opportunity to present your home in the best possible light to a large number of potential buyers. You don’t want to waste this opportunity, so start planning about four weeks in advance, execute your plan and sell your home.
About four weeks before your open house date,
make plans for your kids and pets. Call grandparents, friends, neighbors,
and/or kennels. Having plans for kids and pets will leave your house clean,
neat and smelling fresh on the day of your open house. It will also free you up
to concentrate on last minute preparations and details. Have friends or a
realtor tour your home and point out maintenance issues that you have become
blind to, like scratches on the walls, running toilets, dirty doors. Then line
up contractors to fix the issues or schedule the time to fix some items
yourself. At this point you should also start the de-clutter process. Don’t
just stuff things in the closet. Buyers will open all your closets and assess
the space available in them. Store all your off season clothing items and
sporting goods somewhere off premise. Make an appointment with a carpet cleaner
or reserve a rug doctor for about two days before your open house. Also make an
appointment with a professional cleaning company for one day before the open
house. This will leave your home spic and span for the big day.
About three weeks before the open house,
continue the de-clutter process and remove all personal pictures and kids’ art
work. You want the buyer to picture themselves in the home. Buy big fluffy
towels for the bathrooms and fancy hand soaps. These are things you can take to
your new home, but give your current bathroom spaces and upscale feel. Buy new
doormats for a good first impression. Start collecting some small boxes to
store personal items in on the big day.
About two weeks before the open house,
continue to de-clutter. A great time for a yard sale or Goodwill run. Rent a
pressure washer and pressure wash your siding, your deck, your driveway, your
sidewalk, and anything else that could use a good wash. Clean all your hard to
reach spots—ceiling fans, top of cabinets, and behind furniture. Clean all your
door knobs and light fixtures. A clean and shiny home makes buyer fell like
your home is move in ready.
About a week before the open house, continue
to de-clutter. Make sure buyers can get a good look at your furnace, your fuse
box and all appliances. They will want to see a current service sticker on your
furnace and look inside appliances, make sure they are clean. Organize your
kitchen cabinets and drawers. Buyers will open them and judge how much they can
hold. Unorganized kitchens look like they lack storage. If you’re using a
realtor, read and edit the brochure that was prepared on your home. If you are
not using a realtor, create a one page flyer on your home—square footage,
number of bedrooms and bathrooms, special features, heating source, taxes, etc.
Make multiple copies.
Two days before your open house, de-clutter
your yard. Get all toys, hoses and pet stuff put away. Mow your lawn—mowing the
day of will bother buyers with allergies. Buy ready to cook cookie dough and a
bag of lemons. Lay out the new doormats that you bought. They will still look
good for your open house, but won’t look like you’re trying too hard.
One day before the open house, put up lots of
open house signs where drivers can see them and point the way to your open
house. Put away all counter top appliances in the kitchen and put away all
throw rugs. Put up post it notes around the house pointing out key features
like central AC, new appliances, electric dog fence, or an irrigation system or
create a room by room list of features and make copies for buyers and leave
them beside your home flyer.
The day of the open house, drop the kids and
the pets off. Put all checkbooks, bank statements, prescription drugs, jewelry,
and piggybanks in a safe or in the trunk of your car. Better safe than sorry.
Bake the cookie dough, brew a pot of coffee, and put the lemons in a glass
bowl. Your home will smell warm and inviting. Set the dining table for a
special occasion and uncover your BBQ grill. Remove all soap, shampoo,
toothpaste, etc. from the bathrooms. Put them in the small boxes you got earlier
and put them under the sink. Put out the new towels and fancy soaps.
An hour before your open house, put out the
cookies on a nice platter with a small sign that says—help yourself. Open all
your curtains and turn on all your lights. Your house should be as bright as
possible. If you are using a realtor, take advantage of no kids and pets and
see a movie, go to the gym or take a nice ride. Let your realtor do their job. If
you are not, greet people graciously, direct them to look around, answer any
questions that you are asked, but generally stay out of the way and don’t play
salesman. Let your hard work do the selling.
Lastly—Sell
your home.
Rick
is a realtor, real estate author, and longtime Windham resident. You can reach
Rick with any of your real estate questions at columnist@TheWindhamEagle.com.
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