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There’s a myth many home sellers believe, and that is you
should wait until spring to put your home on the market. The fact is, listing
in the winter may have a greater advantage in terms of the type of buyers
attracted, marketing and more.
Less competition.
Many homeowners think that waiting for spring and summer
is ideal, so there is a spring rush of
homes hitting the market. By listing in
the months prior, you don’t have to worry about a saturated market. Your home
is more visible to a buyer.
Non-contingent buyer.
In addition, because more homes are for sale during the spring, this
could drive down market prices meaning you have the ability to sell high and
buy low.
Better showings.
During the winter months, homes feel warmer and more
inviting. If you have a fireplace, then fire
that baby up and put her to use to help welcome potential buyers as they come for showings.
that baby up and put her to use to help welcome potential buyers as they come for showings.
Marketing.
With the number of listings that drop during the winter,
it frees up more time for agents to increase our marketing efforts. That
means more open houses, ads, posts, etc., all geared to make your house
incredibly visible to the buyers out searching.
Increased web traffic.
for homes that spike their interest.
Serious Buyers.
The number one reason you should list during the winter
is that the buyers you meet are serious about purchasing. Not to say spring and
summer buyers aren’t, however, they spend more time browsing the market. Winter
buyers are more motivated to find the home that’s best for them and get the
deal done!