Now that the holidays have come and gone, we are preparing for another strong spring market! You might be surprised at how long buyers scour the Internet for properties before they even talk to a realtor! They average about four to six weeks looking at homes online, educating themselves to get ready to make a move. If you are considering selling your home, it is important to strategize with a realtor the best timeline for your property and to set your expectations upfront as to when the best time to list your home. Just like the buyers, it is important for you, the seller, to do your homework and educate yourself on what type of market your property fits under. It is not the same for everyone.
What type of market does your home fall under?
Price range will generally define where you are and how
to best position yourself in today’s market.
Lower price range – First-time home buyers typically stay
in the lower price range. This price range is usually a hot market, the most
amount of sales will be around this price range. So when listing your home, it
is best to aggressively price your home to ensure a quick sale for the most
money. When more than one buyer falls in love with your property and sees the
value of the price, this creates multiple offers. We all know this is the goal
of every seller when listing their property.
Median price range – This seems to be the toughest market
to get right for some people. Most sellers think their house is the best
compared to what is on the market. I challenge every seller in 2014 to go out
and look at other homes that are on the market before you list your home and
put yourself in the shoes of a buyer! Look at the features and benefits and the
price of the listing and determine how it compares to your home. Buyers are
“shopping to find the right deal”. As a seller you have to position yourself to
give more features and benefits at the same or even better, less price! This is what causes a frenzy
of buyers! Multi-offers! You must give the buyer the value!
High-end price range – Here you have very savvy buyers,
who are not looking primarily for the value. Their focus is more towards what
does your property offer in amenities and value. A double whammy! The same
principle applies across the board! Have you noticed the trend yet?
When looking to sell your home this year, position
yourself for success. Educate yourself by looking at similar homes on the market,
meet with two or three realtors to help educate you about the current market
trends and sales prices. Lastly, list with an agent you feel most comfortable
with to best expose your property to be in front of as many buyers as possible
to get the job done.
As I have said since
the beginning, please call a local realtor for all
your real estate needs no matter how big or small. We are trained professionals
here to make your life easier. It's best to surround yourself with the right
team of professionals that can continuously give you the right advice for all
your circumstances.
Lisa DiBiase is the owner/realtor of Landing Real Estate.
To contact her, email columnist@TheWindhamEagle.com.
Real Estate has to become more effective with the way we handle it. What we have to do is to keep it more simple as what we have done in the past to let our agents learn something from it. Simplicity of our strategy is really effective in what we have to learn towards our business.
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